Investment Strategy

University markets Active ownership

We evaluate the university market, the property and the operating plan together, with student housing at the center of our strategy.

Nine East 33rd, a university-market community

Investment focus

One university-market focus
Two property types

Purpose-built student housing

Properties designed around student living and the academic leasing cycle.

Campus-adjacent multifamily

Conventional apartment communities near universities, serving students and young professionals through whole-unit leases.

Shared underwriting criteria

Start with the university
Underwrite the property

University demand

Enrollment, institutional strength and the depth of local housing demand.

Competitive position

Campus access, competing properties and the development pipeline.

Business plan

Renovation scope, leasing potential and operating requirements.

Capital & risk

Financing, capital needs, leasing patterns and exit assumptions.

Value creation through execution

Cost discipline is an investment advantage.

When rent growth and cap-rate compression offer less support, the business plan depends more heavily on execution. We focus on leasing reach, procurement and property-level costs—the levers our teams can actively manage.

Global supply chain

Global sourcing A lower cost base

Our global supply chain helps us secure FF&E, flooring and marketing at lower costs than competitors.

Community life at GrandMarc

FF&E

Coordinate furnishing and replacement purchases through the global sourcing network.

Flooring & improvements

Plan materials procurement alongside renovation scope and timing.

Marketing

Manage marketing production and related procurement with the same cost discipline.

Lower recurring expenses support operating income; lower furnishing and renovation costs help deploy capital more efficiently.

Active asset management

Track the plan
Adjust the execution

Review leasing, expenses and capital spending against each property’s business plan. Reassess execution as university demand, competing supply, financing and property needs change.

How Our Platform Works

Explore HH Fund

Explore selected investments

See how the university-market focus appears across student housing and conventional multifamily.